The World Snooker Championship is set to be broadcast on Facebook Live for the second consecutive year.
This will enhance the global exposure for the event as people from North and South America as well as the Indian Sub-Continent will be able to tune into the Crucible this April.
Certain territories will be able to watch the event for free by simply accessing the dedicated Facebook page, which contains relevant links to video broadcasts.
The coverage will enable people to view both tables during live play, as the world’s leading players attempt to get their hands on the Crucible Crown.
The World Championship was broadcast in similar fashion last year on Facebook and generated a total of 3.2 million views and 53 million post impressions.
Pakistan boasted the highest level of interest 12 months ago, contributing 576,000 views to the total viewing figure. They were followed closely by India, Colombia and then the USA.
World Snooker Chairman Barry Hearn said: “This is fantastic news for snooker fan across the globe as it means that people in many territories where we do not have television coverage can watch our biggest tournament for free on Facebook Live.
“We were thrilled by the figures we saw last year when we delivered this broadcast for the first time, with over three million video views in a wide range of countries.
“It’s fascinating for us to discover how much support there is for our sport in territories where we do not have television coverage. This helps us to build our strategy in terms of finding out the strength of the markets and developing our sport across the planet.
“We’re delighted to be working with Facebook on this initiative and looking forward to what will be a wonderful 17 days of action from the best players in the world.”
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To access the Facebook Live feed during the World Snooker Championship, you simply need to visit www.facebook.com/WorldSnooker1. Make sure you press like on the page to receive notifications about news and upcoming matches.